Facebook Campaign Case Study-Setting Up – MICHAEL DE LOS SANTOS – The Facebook Ads Prodigy

Facebook Campaign Case Study-Setting Up

I am very happy right now for me and you guys because I was given permission to show the strategy and techniques I did for one of my clients in her Facebook Ads campaign. Although this campaign is only one of those campaigns that we are doing, a lot of lessons will be learned. I assure you that!

In this 5-part  case study, you will see and learn what I did to make a not-so-good campaign results into a how-did-you-that campaign results!

This post is all about how I did the first set-up of the Facebook campaign for a marriage consulting client of mine.

First let me tell you the different platforms used for the the vital parts of the Facebook campaign.

1. Landing Page Creator: Landing Page Monkey

2. Email Autoresponder: NetProsoft

3. Ad Creator and Management Tool: Facebook Power Editor

4. Image Editing Tool: Canva

5. Ad Targeting Tool: Facebook Audience Insights


Creating Landing Page

The Landing Page Monkey (LPM) is used and in this campaign I found out how less user-friendly LPM is. You can see my previous post about a comparison of different platforms of landing page creation platforms.

The landing page created is a 2-step opt-in wherein the prospect clicks on the “DOWNLOAD FREE” button then a pop-up will appear asking for the name and email.


This is the pop-up window that will ask the name and email address.



After the name and email address is inputted, a preliminary thank you page is shown asking the prospect verify his email.


So this is how the landing page above was created.




Since NetProsoft is not listed as one of the available integrations of Landing Page Monkey. I tapped a hand to my client’s web master to connect them. Fortunately, they were successfully connected.


Setting Up Targeting Parameters

The most important thing in a Facebook campaign is how to determine the correct people where your ads to be shown. In this campaign, since we are in the marriage consulting niche. The following parameters were used as the targeting parameters . These parameters are the result of discussion with my client about her target market.

Location: U.S

Age: 25-40 years old

Gender: Male and Female

Relationship Status: In relationship, Married

Interested In: Men, Women

Education: High School, College, Grad School

Interests:  Mort Fertel
Happy Wives Club
Husband and Wives
I love my Husband
Wedding Wire
Marriage is Beautiful
Marriage Works!
Old Navy
Together 4 Ever
Unveiled Wife
Husband Wife for Life

Platform: Desktop and Mobile Newsfeed

Setting Up The Campaign At Power Editor

In order to access Power Editor, you will go the Ads Manager.



Then click Power Editor


After clicking, the Power Editor interface will open.


A pop up will appear and we will enter the Campaign Name,  Buying Type and Objective. Then click “Create”



Click the “Ad Set” Tab then  click the “Click New Ad Set Tab” button




Choose the corresponding campaign


Then type the desired name of the Ad Set


After setting up the Ad Set name. We will now set up other important Ad Set parameters.

Previously, the conversion pixel is set up can  be found at the Ads Tab but right now is transferred at the Ad Set Tab. Choose the appropriate pixel conversion for the campaign.

Set also the daily budget. In this campaign, the daily budget is 5$.

Configure also the start and end date. For this campaign, I will this run for 7 days.


Then set-up the Audience according to the stated targeting parameters stated above.



After the Audience targeting paremeters. The placement of the ads must be configured.


Lastly, for the Ad Set Tab, decide the optimization type and pricing. For our campaign, I chose the oCPM and the automatic bidding.



Now let us got to the Ads Tab!

In this campaign we created 7 Ads in 1 Ad Set. The ads have different ad text, images and headlines in order to test immediately which combination of ad elements are effective.

Let me show how to create 1 Ad.

Click the “Ads” Tab at the Power Editor. Then click the “Create Ad” button.


Choose the campaign which the ad will be assigned.


Then choose the Ad Set.


And finally indicate the appropriate name of the ad.


Now we are ready to set-up the parameters of our ad. These parameters are image, URL, ad text and headline.

Our first ad will be like this.


First, choose the correct Facebook Page the ad will run under. In this case it is “Divorce Proof Your Marriage” page.


Then fill out the boxes for the important ad parameters.



After you fill out them all out, you can check the a preview of the ad.


Once you are satisfied of the preview of the ad, the conversion pixel should be integrated in the ad. The conversion pixel is a code that must be installed in the thank you page of your ad. In this campaign, I made a mistake, instead of putting it in the page which I call the preliminary thank you page I put the pixel at the page to be shown after a prospet will subscribe the least.



That was easy right?

Now here are the other ads that were created.

Ad #2













Hope this blog post will help you in setting up Facebook Ads Campaigns.

See you in my next blog for the 2nd part!

You can leave a message  for me using the contact form below.

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